Media Kit

9th June 2012 2:40pm

An Indie MMORTS with an unfair approach to balance.

In Ironfell you can can gather stockpiles of resources to gain an unfair advantage over your enemies. The longer you’ve been playing for, the more resources you have, the stronger you are. And you take that full advantage into battles set in a massive persistent world.

Developer Info

Phone +64 27 444 6077
Address 10 Kapakapa Road, Opoutere 3691, New Zealand.

Game Info

Name Ironfell
Status LIVE
Description Time travel themed hex-tile MMORTS
Platform Mac, Windows, Browser and Android
Forum (made by a fan)
Developer Blog
Development started Late 2011
Open Beta began May 2012
Live January 15th 2013
DataSmugglers DataSmugglers is David Colquhoun’s company founded in 2007 and based in Auckland, New Zealand. It has one full time employee, David. David Colquhoun David has worked for over 10 years as a Technical Director and Programmer at large advertising agencies. He has won many awards including a Gold Cyber Lion at Cannes in 2001 for adidas BeatRugby and an Emmy in 2010 for the Reservoir Hill interactive drama. You can view a long list of his awards here. Although David has built many games for other people, this is the first time he has started seriously building his own game, Ironfell. Ironfell is a time travel themed massive multi-player online real time strategy (MMORTS) game. You begin with a single Explorer, thrown back in time to a safe green valley surrounded by mountains. You collect resources, build technology, and create armies to conquer new lands… or simply meander around, planting flowers in picturesque mountain valleys. The game is set in a 2D hexagon tiled universe, divided into separate realms. Each realm can be a mountain valley, a large island or even an whole ocean with many new types of realm planned for the future. This structure allows all players to be in the same universe (no shards), but for the game to be scalable, with realms hosted on separate server instances. There are currently 137 units and buildings (Archers, Farmers, Pirate Ships, Velociraptors) in Ironfell. The current units cover the high middle ages, victorican england and the late cretaceous and Dinosaurs. The next expansion will take Ironfell into Space and be funded by an indiegogo kickstarter. What you can play now is just the beginning. Ironfell is completely self funded and DataSmugglers is not looking for additional investment. Ideally it will earn enough to pay David’s rent and for an occasional lunch at the pub. The exact business model is yet to be decided, but you can read David’s thoughts on “free to play” and other income options here. Ironfell is now live and you can try it for yourself right now:


Ironfell Gameplay trailer – The Herring Sea


You can download all screen shots as a single ZIP file here (28mb).
David wearing a Hat

Logo & Icons

Download DataSmugglers logo in ai, eps and jpg formats here. Download Ironfell logo in ai, eps and jpg formats here.

Player Quotes

“i think i have enough resources to completely cover the islands in wood walls so nobody could move” …LEVEL7
“The best part of my strategy was probably running away.” …Erik the Hay
“@ironfell Great game you have started! Can’t wait to see how it ends up.” …TrevorJ
“Theres an android app? Social life = dead”… The_Dark_Knight

Awards & Recognition

Ironfell is yet to win any awards.

Selected Articles

The IndieGameMagazine: ‘Regal Realms’ Expansion Released For Hex-Based MMORTS ‘Ironfell’ NZ Gamer: ‘Regal Realms’ Ironfell Gameplay Trailer Released The Verge: Indie MMORTS ‘Ironfell’ encourages an ‘unfair approach’